Videos can hold the magic ingredient in connecting a brand with their audience. Creating a compelling storyline and executing the project with sincerity is something that drives us in each and every project.
We have worked with brands in nearly every sector to produce video content that builds a lasting emotional connection with their audience. Our approach involves seeing beyond the product itself and honing in on the lasting fulfilment from it.
What Do People Want From a Brand?
People want a brand that they feel comfortable with. When entering a branded content production, we are meticulous about figuring out just what it is that a certain brand wants to get across to their base. From there, we land on a story, that above all else, is relatable and can function to strengthen the connection between brand and audience.
When creating original branded content, our priority is to extend your brand’s reach. Getting right to the heart of the brand’s essence allows our work to shine through. Lighting, camera angles, music, and setting all factor into the tone of the video. With the content in place, the tone of the video is what drives home your message, and it’s our job to make sure all runs accordingly.
Check out this case study, showing the reach of ASL’s branded video content for one of our partners, institutional financial brand, versus the metrics for a video about the same brand, but not produced by ASL.