Branded Video Content (Branded Content or Branded Entertainment) is a creative way to connect a brand with it’s audience. What makes content branded is that it is financed and often produced directly by an advertiser. What makes branded content different than typical commercials is that it is not marketing a product or company directly. Instead, it is creative content that stands on it’s own. It is entertaining and informative beyond what you’d normally see in an advertisement.
We have worked with brands in nearly every sector to produce video content. These branded content pieces build a lasting emotional connection with their audience. Our team of experts has worked with brands to create entertaining content that connects with an audience and rides the fine line needed for successful branded content.
People want a brand that they feel comfortable with. When entering a branded content production, we are careful to figure out just what message is important. From there, we decide on a story that is relatable and can function to strengthen the connection between brand and audience.
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When creating original branded content, our priority is to extend your brand’s reach. Getting right to the heart of the brand’s essence allows our work to shine through. Lighting, camera angles, music, and setting all factor into the tone of the video. With the content in place, the tone of the video is what drives home your message, and it’s our job to make sure all runs accordingly.
Check out this case study, showing the reach of ASL’s branded video content for one of our partners, institutional financial brand, versus the metrics for a video about the same brand, but not produced by ASL.