BUILDING A STORY IN CORPORATE VIDEO PRODUCTION

December 12, 2019 by

Your corporate video production requires all production elements working together in order to successfully portray the message of your video .  You may be trying to be informative, relatable, or perhaps just entertaining. But no matter what your messaging is, your video must always catch and keep hold of a viewer’s attention.  There are many ways to do this, but generally telling a story is the best way to do that.  Providing viewers with material that they can logically follow and gain a takeaway from tends to keep interest piqued.  Below, we want to highlight why telling a story in your corporate video production is a great way to attract and keep your consumers attention.

Opportunity for Explanation

corporate video production

All stories have a subject and in corporate video production your business, product or service would be the subject of your video.  A video that’s keenly focused on who your company is and what you do affords an opportunity to get an audience familiar with your company.  Incorporating elements of your company in a video really serves to bring it to life.

Interest in Resolution

Stories are gripping because they have an arc.  There is opportunity for change and surprise, and at the end you typically hope for everything to be resolved.  While it may be simple to grab a viewer’s attention initially, corporate videos can get very boring very quickly, leading people to turn them off after the opening sequence.  By presenting your audience with a story to get attached to, they’ll be more likely to watch the entire video for the satisfaction of an ending.  Captivating a devoted audience for any length of time is a powerful skill that is difficult to master, but is extremely beneficial for your digital marketing strategy.

Clear Messaging in Corporate Video Production

messaging in corporate video production

Any marketing strategy your company enacts helps builds brand identity.  Everything that your company does is perceived by the public and adds to their idea of what you’re about.  That’s why it’s so important for you to have a clear idea of how you want to be presented. You’d be shocked at the number of companies that don’t have clear values. A corporate video production is powerful content that can project a strong message. You want your video to portray the values of your business regardless of the content of the video.  Making sure that your message is clear and concise is key to producing a video that is both enjoyable to watch and contributes to your success.

It can be difficult to keep people interested in corporate videos, especially when they feel like extended advertisements.  However, it doesn’t have to be that way.  Building a story will lead you to producing a video that is quality, captivating, and professional.  To start building your story, contact ASL Productions today.

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