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Video Production And Digital Marketing Insight

A Video Shoot Day Review: Footlocker

With a 7 AM call time for our video shoot in Sunset Park, Brooklyn, the ASL team and crew met outside GUM studios, a massive production facility tailored to commercials, films, TV shows, music videos, and high-end photoshoots. The Project – Six:02 is a unique concept for women under the Foot Locker brand. In launching their […]

We’ve Got That Holiday Feeling!

    Hi Everyone!   The holiday season is officially here! So, if we don’t see you ahead of time, we want to wish you Happy Holidays and a wonderful New Year! Now for the last time in 2018, let’s get to our highlights from the last month.           ASL worked […]

NYC Video Production: Why Quantity Means Quality

New York City. If you can get beyond the swirling masses and head-scratching metro schedules, it’s not all that bad of a place. Especially if you’re in video production, where opportunities are aplenty and drone shots from far above the grids of Gotham look ready for the big screen. While LA may reign supreme in […]

Common Video Production Mistakes

Mistakes.  We’ve all made them.  And in video content production, the ways they could happen are numerous. In the 15 years that we’ve worked in video content production, we’ve seen it all: from the good, to the bad, to the downright strange. Whether it’s a technology failure, a routine blunder or a mindless bout of […]

Football Sets, Safety Training Video and Financial Services

    Hey Friends,   With football season in full swing and the clocks about to turn back, it’s officially fall. Lets take a look at some of the highlights from our last month.        Last month, ASL started working on a safety training video for Hunter Roberts Construction Group. We had our work boots laced […]

Vertical Videos are Coming!

It’s 2018 and Ariana Grande, Nicki Minaj, and Blake Shelton are pointing us in the direction of a revolution in video content. The three pop megastars and more have all experimented with the concept of the vertical music video. Vertical Video? Isn’t that just for those crazy teenagers on Snapchat? In September 2018, YouTube announced […]

Walks, Climbs and Barguments!

Hi Everyone!     Back in September, we kicked off a series of shoots for a safety training video for Hunter Roberts Construction Group. This month took us from Long Island, to Pier 14, and down I-95 to Philadelphia, documenting safety at sites big and small. One of the highlights was  a new skyscraper in the Financial […]

A Day in the Life: ASL Video Production Team

From most of our clients’ perspective, a day of shooting must seem a pretty foreign concept. As the Tetris blocks (cases of gear) open to unveil cameras, tripods, lighting rigs, panels, covers, microphones, and cords of all the colors and variations, the office space suddenly transforms into a film set. With our video production team […]

Working with Agencies: Types of Agencies

At ASL, we produce video projects for many different types of agencies. We thought it might be helpful to analyze agency relationships and inform you of different things you may encounter with each type of agency. Creative Agencies The most common type of agency in corporate video production is a creative agency.  We mentioned the […]

Working with Agencies: Agency Personnel

When working in corporate video production, as the company evolves, you’re going to start working with agencies. At ASL, we work with all types of agencies: digital agencies, PR agencies, creative advertising agencies and everything in between. Due to the endless variables that come into play when putting on a production, a synergy between video […]

Video Content for the Millennial Demographic

Oh, hey there. It’s Max here, ASL’s Resident Millennials Correspondent. I’ve been conditioning myself to knock out an article greater than 280 characters. When I’m not busy swiping, snapping, or charting out my next juice cleanse, I’m generally keeping up with the internet’s latest video marketing trends. Born between 1981 and 1997, Americans of the […]

Livestreams, Carnivals and Lambs…What Could This Be About

Hey Friends, While some production companies slow down during the summer, ASL pushes harder to create more content. We’ve been producing tons of shoots, including a livestream and carnival, in August mostly because we know you love reading all about them. Take a look at some of our highlights below.         ASL produced […]

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