Our Blog – Video Production and Digital Marketing Tips

Earning Stripes with a New Partner – TigerRisk

March 03, 2017 by
Earning Stripes with a New Partner – TigerRisk

In February, ASL’s New York/New Jersey video crew found themselves a new breed of partner–TigerRisk Partners, the leading risk, capital, and strategic advisor to the global insurance and reinsurance industries. This was a titan of a project

How we Portray Testimonials and Case Studies

March 03, 2017 by
How we Portray Testimonials and Case Studies

More often than not, a corporate video benefits the most from testimonials and case studies. They show the target audience (clients, employees, or the general public) how important your message is and how it is actually impacting the demographic

ASL’s Cross-Country Adventures

March 03, 2017 by
ASL’s Cross-Country Adventures

Hey ASL Friends, ASL Productions is off to the races once again! We’ve had a pretty busy month traveling all over the country, creating awesome video content. First, our New York/New Jersey video crew headed to our nation’s

ASL and Footlocker: How we set up the celebration of Footlocker’s new store in Time Square

February 02, 2017 by
ASL and Footlocker: How we set up the celebration of Footlocker’s new store in Time Square

On February 9th, our wonderful ASL crew trudged through ice and snow to shoot the grand opening of Footlocker’s new flagship store in Times Square. The multi-camera shoot was live-streamed onto giant screens encircling the building and

Commercial Production

February 02, 2017 by
Commercial Production

How We Sell Your Service The goal behind a commercial is to sell something (be it a product, service, or both) to your consumer without making them feel like they are being sold something. Web and television commercials are not like newspaper

Video Production: How we make Dialogue feel Real

February 02, 2017 by
Video Production: How we make Dialogue feel Real

While much of our work comes in non-narrative form with interviews and testimonials to carry the story, our New York and New Jersey video production crews are also comfortable catering to a narrative need. We are a team of storytellers, no

Heartburn Battle: Tums teams up with ASL for Superbowl Campaign

February 02, 2017 by
Heartburn Battle: Tums teams up with ASL for Superbowl Campaign

Hi ASL Friends, We’ve come a long way at ASL, evolving from a one-man production company into a burgeoning organization producing national campaigns through their talented video crew. Last Sunday, we reached another milestone as Tums aired its

What is a Producer?

February 02, 2017 by
What is a Producer?

The role of a producer is so often misinterpreted, and for good reason—there are many types of producers. The producers of different media types can fulfill completely different roles. So, what exactly is a film producer? Essentially, a film

Size Doesn’t Matter: Creating Marketing Content for Small Businesses

January 01, 2017 by
Size Doesn’t Matter: Creating Marketing Content for Small Businesses

When it comes to promoting small businesses, we never sacrifice quality for budget. At ASL, we seek to provide all our partners with the same level of premium quality content, which is why small businesses choose us to provide them with

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