ASL and Footlocker: How we set up the celebration of Footlocker’s new store in Time Square

February 02, 2017 by

On February 9th, our wonderful ASL crew trudged through ice and snow to shoot the grand opening of Footlocker’s new flagship store in Times Square. The multi-camera shoot was live-streamed onto giant screens encircling the building and would’ve put New Year’s Eve to shame with its grand shoe-dropping and shoelace-cutting ceremony. Award-winning E! News anchor Alicia Quarles hosted the event, DJ Clark Kent brought the jams, special guest stars like Knicks forward Lance Thomas led the party, and ASL Production’s skilled event-coverage team helped deliver the spectacular event.


In order to project onto the multiple large-scale screens, we were equipped with two 300ft and one 600ft Teradek wireless receivers and transmitters, as well as a TriCaster to cut live between cameras. Even more importantly, we had to have a constant and unbroken line of sight between the transmitters and the C300s. In addition, we had the clients’ eyes on the action with a separate monitor, and a professional live director to keep the ball rolling.


The equipment, however, wasn’t even the trickiest part of the multi-camera shoot. We were forced to constantly think on our feet due to the heinous blizzard that carried on from the night before. Many assets ultimately had to be cut, such as basketball superstar Carmelo Anthony’s guest appearance and a routine from the New York Knicks dancers. But we rolled with the punches, tackled every hiccup, solved every problem, and in the end, the event was a rousing success.


We were thrilled to finally work with Footlocker, in conjunction with Game 7 Marketing and Nylac (our video partners out in LA). The snow was a formidable challenge, but our flexible and resourceful team always finds a way to get the shot.

scroll top