ADAPTING YOUR VIDEO CONTENT STRATEGY

May 05, 2020 by

Hi Everyone!

As we continue our social distance and work from home measures, we are still pumping out content for our partners. We’re working with our clients to adapt their video marketing strategies in light of the Covid-19 outbreak.

We wish everyone health at home as the world continues on the road to recovery. But in the meantime, here are some of the projects we’ve recently been working on.

Video Production Sizzle
Hope for a coronavirus cure

While social distancing measures are in place, we all need to create new paths to work effectively, efficiently and cooperatively. At ASL, we’ve been working with our partners to develop alternate ways to continue their video marketing strategies.

These include:

  • Animation & Infographics
  • User Generated Content (UGC)
  • Rethinking and Repurposing Existing Assets

Using animation and infographics is an affective way to create a launch or explainer video. Animated videos are perfect vehicles to explain stats, graphs and share stories for information heavy topics. 

With UGC, we work with out clients to get the most out of their videos made at home. Videos shot on phones are sent to us and we add graphics and relevant b-roll to increase the production value.

Repurposing existing video assets allows for content that grabs the attention of your audience without having to film anything new. Social cuts, updating graphics and reorganizing the story of previous videos are ways that rethinking and repurposing video existing assets adds to your marketing strategy.

For more information on adapting your content production and video examples of our work, click the graphic above!

Our content partner, NCSolutions, came to ASL to help produce video content during the COVID-19 outbreak. Members of their C-Suite are creating UGC addressing consumer behavior during social distancing and answering questions from their employees about how they’re using their time while working from home. Take a look at how NCS is using UGC to continue their content strategy in the video above.

ADP is another client of ours who is taking advantage of adapting video content strategies. ADP came to us with a UGC webinar titled, “Why Work is Not Working.” 

We edited the online presentation and cut down versions for ADP’s social media channels. Again, UGC is a great way to continue creating video content for your audience. There will undoubtedly be more content to come from ADP.

Check out the
full webinar here.

Hunter Roberts Construction Group needed a safety video explaining the measures they are taking to keep their work sites and employees safe. Since we have previously created a safety training video for all new HRCG on-site employees, it was natural that they would come to ASL for this video need.

HRCG provided us with a voice over and video and photo assets. We added graphics and edited their assets to match the provided vo. Our mission was to create a video that reassured HRCG’s employees and community that there were protocols being implemented on their construction sites to stop the spread of COVID-19. Take a look at the video above to see how Hunter Roberts is promoting safety.

Do you need support creating content? We’d love to hear from you and discuss how we can bring your vision to life!

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