We’re all familiar with the “About Us” section we go to on websites. It’s the tab we’re looking for when we’re trying to figure what on earth this company is all about. A good “about us” section will be loaded with a company history, basic details, contact info, and a mission statement. A great one will feature all that, plus an about us video.
We know that websites with video receive 78% more traffic than those without. More marketing strategists are trending towards video content. It’s no wonder why about us videos have become a website’s best friend.
But what is an “About Us Video”? What will it look like and how can help your website and my business grow to new levels? Fortunately, about us videos can be whatever you want them to be. And while there’s no one way to make one, it’s helpful to know which directions you want to go. For that reason, we’ve laid out some effective types of about us videos to perfectly display their company’s mission.
A Showcase of Company Culture
Are you especially proud of where you work and the kind of values that your employees uphold? A lot of times, about us video will take to highlighting a company’s culture to get their message across. We see this often in industries such as insurance and finance. The service provided by the company is ultimately reflected by the personalities and the values that uphold it.
First impressions are everything; putting a face to your business can be a great means of building an emotional connection with your viewer base. It’s also a more effective way to show off your company than pictures, or articles, or reviews.
Whether recruiting new employees, or seeking to expand business, company culture videos allow you to stay one step ahead of the competition. Showing off the perks that come with working for your company in your about us video is one way of going a step further towards building an immersive website experience.
A Brief Company History…Video
If you’re looking to welcome viewers with a more traditional story in your about us section, company history videos can be a great way to catch your audience up to speed.
A typical company history video will include archival footage, photos, and interviews with some of your key personnel. The best company history videos draw a line from the past to the present.
Oftentimes, company history videos will come in handy when looking to forge long-term relationships with clients. Every company has an origin story worth highlighting. Speaking to your story in your about us section can offer insight to your how your beginnings shape your company today.
An Animated Explainer Video to Educate the Masses
Animated explainer videos are all the buzz nowadays. They’re visually vibrant, easy to follow, and an effective way to feed your viewers facts in a short time. 97% of businesses using explainer videos say it helps users understand their business better. And the best thing of all about explainers is that they can work as great about us videos!
Oftentimes software companies, or startups will opt for animated explainers as an interactive way to demonstrate what they’re all about. Likewise, companies and products with more abstract or complex processes can benefit from the simplicity of explainers to introduce their services in a friendly way.
If you want your about us video to be educational, producing an animated explainer may be the smart choice.
A Virtual Experience to Take You Somewhere
About us video can be anything that you think will grab your viewer’s attention. In some cases, that involves physically bringing the audience to your place of work. Virtual experience videos are a great way to invite the viewer in by showing them your facilities from your own perspective. And if your facilities happen to be visually stunning, then that’s all the more reason to go all in and make a cinematic about us video.
Where virtual tour videos can really shine is with tourism and hospitality. Before audiences take the leap to book a trip or stay, they’ll want to see pictures or video first. Views of travel-related content up 118% year over year, and videos have become an essential aid for conversions.
“Loading those pages up with great content is proven to be a great way to reach new audiences across the country, and around the world.”
Knowing this, the best travel and hospitality services take it into their hands to produce a beautiful about us video to take the viewer one step closer to booking their next vacation.
Let your about us video take the viewer somewhere new and exciting. And if they like where it takes them, they’re bound to go on to discover more of what you have to offer.
Why An About Us Video Matters
So now you’ve chosen what style of video best answers the question: “Who are we?” But how will this help to actually drive business?
When building your company’s brand, visibility is key. Nowadays, companies aren’t solely managing homepages, but also LinkedIn, Instagram, Facebook, YouTube, Twitter, and more accounts dedicated to informing a wider audience about your business. Loading those pages up with great content is proven to be a great way to reach new audiences across the country, and around the world.
With an about us video, you want to make something memorable that will have an impact on viewers. Since viewers retain 95% of a video’s message (to text’s 10%), it’s become a necessity video content that is extremely informative. Therefore, when producing an about us video, seizing the opportunity to teach your audience about your company is all the more pivotal.
So when a curious visitor arrives at your site, how do you want to greet them and inform them about who you are? Well, it’s up to you!
Lets talk about how you can wow people on your website with an About Us Video