Our Blog

2020

Zoom Video Production Best Practices

Over the past 10 months Zoom has become a large part of our lives. We’re meeting up with friends, celebrating holidays and conducting business all through the online meeting platform. Zoom has also become a great way to capture content. Virtual conferences, online meetings and interviews are all viable pieces of content to capture from […]

SIZZLE VIDEO: A BEGINNER’S GUIDE

Sizzle video. It’s not just the sound bacon makes on the frying pan, but one of the most ubiquitous forms of video content out there. What is also a brief reel for actors, directors, and camera ops to show their work in a snippy form, is also an industry standard in event video production. So […]

Over 1 Million Views for Our Intel Video Campaign

Our Partnership with Intel has Generated Over 1 MILLION VIEWS In 2020, ASL collaborated with Intel, and agency partner McGarryBowen, on a series of videos centered around Neuromorphic and Quantum computing. Our goal was to create captivating video content explaining what both advanced computing operations were and introducing the people behind the developments of these advancements at Intel. The […]

LEADING THE WAY IN REMOTE VIDEO PRODUCTION CAPABILITIES

ASL Provides Full Remote Viewing/Producing Capabilities ASL Has Produced Over 50 Remote Video Productions Since COVID-19 Changed Our World In March ASL Productions is a trusted leader in remote video productions. We have full remote filming, directing and viewing capabilities through Zoom or other online meeting platforms. Our fully remote access allows our clients to have complete […]

PRODUCING RIGHT THROUGH THE HOLIDAY SEASON

Since 2019, we’ve been working hand in hand with social media agency Attention Global and their client, Abbott Laboratories, promoting the many wonders of Abbott’s Freestyle Libre 14-day glucose monitoring system. We’ve had all different types of productions with Abbott, from comedic spots (see above) to our first celebrity endorsement video this past month. Our […]

Creating Content For Our Partners All Over the US

Hi Everyone! We’ve had an exciting and busy slate of nationwide productions lately. Recent shoots include stops in Oklahoma City, Chicago and Miami. Without further adieu, lets recap. ASL has created a diverse array of content alongside Attention Global for Abbott Laboratories’ Freestyle Libre Diabetes monitoring sensor. Typically, we focus on documenting user success stories and […]

Set Builds, Video Launches and Cyber Security

It’s been a busy fall, so busy in fact, that we’re a little late in sending out this email. Some of the things keeping us occupied include football season with Barstool Sports and filming all over the country for corporate and agency clients with remote video viewing which allows them to watch directly from the comfort of […]

ASL PRODUCTIONS : INTEL VIDEO CASE STUDY

The Task At Hand What do you do if you’re Intel and on the brink of making huge breakthroughs in neuromorhphic and quantum computing? You create video content explaining and promoting these leaps in computing science, thats what. This was the task at hand when McGarryBowen, Intel’s social agency, hired ASL to produce their “Behind […]

Navigating Video Solutions Nationwide

We were recently doing the math and discovered that this summer we had 37 shoot days, filming, editing and producing for 5 different agencies and 20 different clients! Even more impressive, the filming took place in 22 different locations. Our remote video village offering was certainly put to the test and it passed with flying […]

PRODUCTION IS BACK WITH REMOTE VIEWING

We are back in full swing creating new videos as productions have started to open up across the country. A lot of our clients are preferring to use our remote viewing capabilities to oversee their projects. We are able to provide a live view of our shoots as they happen. Our streamlined approach allows direct communication […]

Moving Forward with Remote and Post Production

Slowly but surely, productions are starting to pick up again and we are hitting the ground running. While we are always careful to abide by PPE and social distance measures, a lot of our clients are starting to create new video assets and we are there for them every step of the way. As we […]

NECESSARY AND BENEFICIAL: WHY A REMOTE VIDEO PRODUCTION MAY BE THE BEST OPTION

As states are starting to re-open their economies and entering the first phase of COVID-19 recovery, people are starting to schedule video productions. While companies want to create video marketing assets, they’re turning to production companies, like ASL Productions, to create safe, socially distanced production environments. That being said, clients and agencies alike want to […]

KEEPING BUSY DURING QUARANTINE

We are continuing to keep our head down and grind as we adhere to social distance policies. Two exciting things we’ve been working on are the launch of our Pro Video Drop and Film System and the David Guetta United at Home Fundraiser which took place this past Saturday night. We wish everyone safety and health […]

POST-PRODUCTION TIPS FOR VIDEO INTERVIEWS: TURNING A SERIES OF QUESTIONS INTO AN ENGAGING STORY

Interviews are the backbone of corporate video content. Within corporate recruiting videos, event reels, and testimonials, the interview segment is a crucial factor in the final video. But where can you turn to read about post-production tips for video interviews? Well, ASL is your video production resource. Opting for a more professional production will certainly […]

How to Create High Quality Video Content From Home; With No Contact From Film Crew

UGC or User Generated Content is becoming more and more prevalent in the age of COVID-19. At ASL, our clients are turning to these type of videos as a way to continue their video marketing strategy. Many of our clients film themselves on their device and send us those videos. We turn those videos around […]

ADAPTING YOUR VIDEO CONTENT STRATEGY

Hi Everyone! As we continue our social distance and work from home measures, we are still pumping out content for our partners. We’re working with our clients to adapt their video marketing strategies in light of the Covid-19 outbreak. We wish everyone health at home as the world continues on the road to recovery. But […]

HOW TO REMOTELY PRODUCE A VIDEO

Creating a video in the age of coronavirus is not an easy task. Organizing your vision with your creative team is hard enough over video conferencing. But, organizing crew, talent, props, locations and everything else involved in a video production is much harder than it was before the pandemic. Despite the new obstacles in front […]

REPURPOSE VIDEO ASSETS AND CREATE NEW CONTENT

“We want to continue our video marketing strategy campaign but how can we with social distancing in place?” It’s a question we are getting over and over again from our clients. The answer is simple. Repurpose video content to create new video assets. With the country unable to gather in groups for video productions, or […]

ASL PRODUCTIONS AND ABBOTT LABORATORIES: A PHARMACEUTICAL CASE STUDYII

In our previous post, we featured the first part of our pharmaceutical video case study. We chronicled our three day shoot in Austin, TX with Abbott Laboratories and all of our challenges and successes. The next phase of our shoot shifted focus from an overview of people using the Freestyle Libre 14 day system to […]

ASL PRODUCTIONS AND ABBOTT LABORATORIES: A PHARMACEUTICAL CASE STUDY

Editor’s note: All of us at ASL are lucky to be working with Abbott, a company making a difference, fighting against COVID-19. At the time of this pharmaceutical video case study, Abbott is releasing an anti-body test that could be a major factor in returning our lives to normal. Last year one of our agency […]

WORKING OUR WAY BACK TO YOU

Hi Everyone! All of us at ASL are adapting to the new way of work and life. Although our team is socially distancing, we feel it’s important to continue on with as much normal activity as possible. We wish you and your loves ones health and safety during this difficult time. Without further ado, here’s […]

SO YOU’RE LOOKING TO MAKE A COMPANY VIDEO…

Different video strategies require different videos. Across the Internet, new videos are dotting up in just about every industry imaginable. E-commerce companies are utilizing sharp, informative videos to sell their product. Software services are turning to video tutorials to ease their users into their new programs. Consumer brands are constantly reinventing themselves and developing their […]

YOUR VIDEO PRODUCTION STRATEGY IN THE FACE OF THE CORONAVIRUS OUTBREAK

So this is the new normal. Working from home, communicating via email and teleconference. There’s a lot to get used to with how the world is changing due to the coronavirus outbreak. But life is still moving on. Businesses still need to operate and reach their employees, investors, clients and consumers. That’s not going to […]

NAILING YOUR VIDEO STRATEGY STEP-BY-STEP

Let’s face it, making a video is easy. We’ve all done it. Inside everyone’s pockets are devices that have revolutionized the simplicity in which videos are to be shot, edited, and stylized with all sorts of effects. While all this has been great for the democratization of video, it’s upped the ante for what audiences […]

ASL ROLLING THROUGH FEBRUARY

Hi Everyone! Here are some highlights of our recent work.  Our most recent production with Attention and Abbott took a closer look at how the Freestyle Libre is improving the life of one user, Austin James. Austin, a father and musician, used to have to prick his fingers several times a day to test his blood sugar, affecting […]

THINK OUTSIDE THE SLIDE: Video Presentations and the Future of Sales

A sales presentation nowadays isn’t what it used to be. The stereotypical boardroom sales pitch festooned with slides, charts, and those awkward, strategically-placed jokes has become a thing of the past. Making a sales proposal today is a multimedia event that requires a creative strategy and bold vision to make an immediate and lasting impact […]

HOW TO BOOST YOUR VIDEO’S VIEWERSHIP

So you’ve just gone through a video production. The budgets, the shoot day, followed by notes and edits, and here you have it, your final video. It looks great, sounds great, and was kind of exactly what you had in mind. But there it is, just sitting, floating up there in your Cloud. Now how […]

ABOUT US VIDEO USES AND EXAMPLES

We’re all familiar with the “About Us” section we go to on websites. It’s the tab we’re looking for when we’re trying to figure what on earth this company is all about. A good “about us” section will be loaded with a company history, basic details, contact info, and a mission statement. A great one […]

HOW TO UPGRADE YOUR SOCIAL MEDIA VIDEOS

You can’t scroll through Instagram, Facebook, LinkedIn or Twitter anymore without seeing a slew of beautiful, attention-grabbing videos on your feed. Videos have long been a marketing tool for businesses to deliver a visual aid to their audiences. However, the old guard of corporate promotional videos is being replaced by a flashy wave of bite-sized clips. These […]

THE COSTS TO OUTSOURCE VIDEO PRODUCTION

Like most creative services, the range of cost for video production can vary, depending on a multitude of factors. Unfortunately, there is no straight answer regarding how much it costs to outsource video production. Why hire a professional video production crew? Anyone can film a video on their phone, right? Well, not all video content […]

YOUR DIGITAL MARKETING PARTNER AND THE ROLE OF GRAPHIC DESIGN

Knocking your digital marketing strategy out of the park requires hitting on several levels. Whether it’s through video, social media, or a dynamic visual presence. Between social media platforms and company webpages, visual content has more places than ever to live. With these endless spaces, a digital marketing partner has become indispensable players in the marketing space. […]

BUSINESSES NEED PROFESSIONAL VIDEO PRODUCTION SERVICES

Professionally produced videos are differentiated by their high quality appearance and contextual effectiveness. To build exceptional content from scratch, you need professional video production services. Because moving from the shoot to the editing room requires specific skillsets that make everything come together as a cohesive unit. Unfortunately, not every video out on the web is […]

EXPLAINER VIDEOS THAT ACTUALLY WORK

You’ve probably seen many explainer videos. Maybe even in the last week. In the world of product videos, they’re turned(?) to whenever the need comes to explain a product, a new startup, a software platform, or well, just about anything that needs explaining. When it comes to getting vital information across to your audience, videos are the preferred […]

WHY A HOMEPAGE VIDEO IS A MUST

Videos live everywhere these days, and homepage video has become one of the most effective means of using your video content to make your website all the more attractive to visitors. For businesses, the foray into video marketing is more pivotal now than ever. According to Vidyard, 71% of marketers have reported that their video […]

CLUTCH.CO RECOGNIZES ASL PRODUCTIONS AS A TOP NEW YORK B2B CREATIVE AGENCY

Here at ASL Productions, we strive to create content that will move your brand forward. For over a decade, we have created unique and creative video content that engages audiences. Our understanding of the latest video production trends as well as our adaptability, resourcefulness, and personal touch has stood out. We are excited to share that Clutch.co has identified […]

THE ESSENTIAL GUIDE TO CORPORATE RECRUITING VIDEOS

Corporate Recruiting Videos: Where to Start We’ve seen corporate recruiting videos used for years to attract prospective employees. However, there’s no one-size-fits all approach. Every business is different. So, in order to serve their own unique purposes, every company should tailor their recruiting videos to fit their specific brand identity. The benefits of corporate recruiting […]

GET MORE VALUE FROM YOUR EVENT VIDEO

We’ve spoken before about how having a professional video crew can at your event can elevate your brand and capture a moment in time, among other marketing-related benefits. The trend of repurposing event videos has made video event coverage a must. It ensures that your event will last well beyond its final banquet. Whether used later for […]

TIPS TO AVOID COMMON VIDEO INTERVIEW MISTAKES

The hear and soul of a corporate video productions is a video interview. They move the narrative forward, put a face to a company, and capture the spirit of an event. Pulling off the perfect interview relies on preparation as much as it does having an experienced production team. Without a focused effort, common mistakes can […]

CONVERTING LEADS THROUGH VIDEO

Video and marketing have been together since the beginning. This is nothing new, right? So why is it that you’re constantly hearing about video as a MUST HAVE for converting leads and boosting your business’ marketing strategy? We already know that video is a wildly effective bridge to relate with your audiences. Even a ten-second […]

HOW VIDEO HIGHLIGHTS COMPANY CULTURE

Company culture has taken on greater importance with the rise of social media platforms that put businesses on display to the world. In today’s age, promoting your company’s values has become nearly as important as the promotion of your product or service. It just so happens that video has become one of the most effective […]

5 TIPS FOR A MULTI-CAMERA SHOOT

Performing a multi-camera shoot may seem like a good idea to save time and energy. If you use multiple cameras you can get more angles in less time. However, we’ve found out in our video production services that the more elements you add, the more complicated the process. Before going in for multiple cameras at a time, […]

DIGITAL MARKETING TERMS: WHAT YOU MUST KNOW

Digital marketing is full of methods to help you get the most out of your website. Optimizing your website can increase your marketing reach and actively yield benefits while you go about running your business. Think of it like a tree: as the branches grow the roots are also growing underground, planting the tree in […]

Our Airline Miles Are Piling Up!

From synchronized swimmers to the Super Bowl, we travel the country and step up our game to provide our clients with the best possible video content. In last month’s newsletter, we teased working on a specialty footwear project. Well that shoot has wrapped and we’re thrilled to share some images from our shoot with the first footwear and apparel […]

What Is User Generated Content?

When looking at User Generated Content, authenticity is everything for Millenials. The first social media generation has turned a wary eye towards advertisers, instead turning to their peers for recommendations. Out of a group of individuals surveyed, 76% answered that they trust content shared by “average people” over content promoted by brands. So does this […]

HOW TO IMPROVE YOUR YOUTUBE CHANNEL

If you’re a ‘YouTuber’, your YouTube channel is your livelihood and you know why it’s important to improve your YouTube channel. It’s optimized with tags and keywords, backlinks and calls-to-action. Views translate to subscribers and subscribers translate to revenue. These savvy streamers have seemingly mastered a platform which tallies up 6 billion hours of content […]

A GUIDE TO VIDEO HOST SITES NOT CALLED YOUTUBE

Whether you’re aware of it, or not, you’ve most likely used video host sites before. The social media behemoths of Facebook, Twitter, and Snapchat all use their own hosts to seamlessly integrate the infinite sea of content being uploaded each day. In the arena of video host sites, one appears to stand high and mighty […]

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