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A Video Shoot Day Review: Footlocker

December 12, 2018 by
A Video Shoot Day Review: Footlocker

With a 7 AM call time for our video shoot in Sunset Park, Brooklyn, the ASL team and crew met outside GUM studios, a massive production facility tailored to commercials, films, TV shows, music videos, and high-end photoshoots. The Project

We’ve Got That Holiday Feeling!

December 12, 2018 by
We’ve Got That Holiday Feeling!

    Hi Everyone!   The holiday season is officially here! So, if we don’t see you ahead of time, we want to wish you Happy Holidays and a wonderful New Year! Now for the last time in 2018, let’s get to our highlights from

NYC Video Production: Why Quantity Means Quality

November 11, 2018 by
NYC Video Production: Why Quantity Means Quality

New York City. If you can get beyond the swirling masses and head-scratching metro schedules, it’s not all that bad of a place. Especially if you’re in video production, where opportunities are aplenty and drone shots from far above the

Common Video Production Mistakes

November 11, 2018 by
Common Video Production Mistakes

Mistakes.  We’ve all made them.  And in video content production, the ways they could happen are numerous. In the 15 years that we’ve worked in video content production, we’ve seen it all: from the good, to the bad, to the

Football Sets, Safety Training Video and Financial Services

November 11, 2018 by
Football Sets, Safety Training Video  and Financial Services

    Hey Friends,   With football season in full swing and the clocks about to turn back, it’s officially fall. Lets take a look at some of the highlights from our last month.        Last month, ASL started

Vertical Videos are Coming!

November 11, 2018 by
Vertical Videos are Coming!

It’s 2018 and Ariana Grande, Nicki Minaj, and Blake Shelton are pointing us in the direction of a revolution in video content. The three pop megastars and more have all experimented with the concept of the vertical music video. Vertical Video?

Walks, Climbs and Barguments!

November 11, 2018 by
Walks, Climbs and Barguments!

Hi Everyone!     Back in September, we kicked off a series of shoots for a safety training video for Hunter Roberts Construction Group. This month took us from Long Island, to Pier 14, and down I-95 to Philadelphia, documenting safety

A Day in the Life: ASL Video Production Team

October 10, 2018 by
A Day in the Life: ASL Video Production Team

From most of our clients’ perspective, a day of shooting must seem a pretty foreign concept. As the Tetris blocks (cases of gear) open to unveil cameras, tripods, lighting rigs, panels, covers, microphones, and cords of all the colors and

Working with Agencies: Types of Agencies

October 10, 2018 by
Working with Agencies: Types of Agencies

At ASL, we produce video projects for many different types of agencies. We thought it might be helpful to analyze agency relationships and inform you of different things you may encounter with each type of agency. Creative Agencies   The

Working with Agencies: Agency Personnel

October 10, 2018 by
Working with Agencies: Agency Personnel

When working in corporate video production, as the company evolves, you’re going to start working with agencies. At ASL, we work with all types of agencies: digital agencies, PR agencies, creative advertising agencies and everything in

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