Our Blog

2016

Visual Storytelling: Directing the Eye as a Videographer

Filmmaking is more than just placing a few actors in front of a camera and having them read lines. A videographer understands that the audience needs to be engrossed in the world of the story, rather than having the message be preached to them. If someone looks at a film, commercial, or corporate video, they […]

Spa, Celebrities, and the McDonalds of the Future

Carrie Ann Inaba and Eric Decker taking a selfie with their fans after revealing their entire J.C. Penney purchases only cost a penny Hi ASL Friends, This last month saw a variety of shoots that are adding to and expanding the ASL video production repertoire. Our projects ranged from a shoot with McDonalds showcasing their restaurants of the future to producing […]

Maintaining Order with our Video Crew

Like any multi-faceted industry, video production is a complex balancing act of various jobs and tools. With all of the video crew departments to keep track of, it is a miracle that any small or large production is completed at all. What about when someone makes a mistake, or there is a circumstance that no […]

New York Video Production: Using the city to tell a story

New York City is known as the icon of American culture. As a video production company, we often take advantage of the various resources that is provided by the city. We don’t just mean tax and permit resources; we are referring to the city itself. New York is a melting pot of culture and carries numerous […]

Shooting locations for New Jersey video production

Ah, New Jersey. The Garden State filled with culture and creative passion. It is no surprise that many films were shot here once you take a look at all of the locations available. One of the reasons ASL loves to collaborate with New jersey on creative video production is because of the beautiful scenery the state commission offers. New Jersey has a […]

The Power of a Promo Video for your Business

The key to making a good company promotional video is to portray it as both believable and appealing. Whether you are going for a humorous or serious portrayal of your service, our creative team at ASL will build an ideal promo video that showcases the unique qualities of your service and brand. To help show […]

ASL Monthly Recap: Production Crew Adventures

Our production crew has had a star studded month at ASL Productions led by a collaboration with Draft Kings and New York Giants wide receiver Odell Beckham Jr. The first video with Odell was a fan reveal where fans spoke about their love of the star wide out only for him to come out and […]

Love and Loss: Our C300 Mark II Story

Nothing is better than when you get a brand new toy to add to your production package. Especially when that toy is a Canon C300 mark II and will immediately contribute to the overall production value of your team. The feeling you get opening and exploring all of the camera features is like being a […]

Video Production Editing: Shaping Senses

Both Film and Video production are often linked to magic tricks. In essence it is a trick; audiences believe that images are moving when they really are not. The images are just being played at 24 frames per second. However, video is so much more than just a trick. Besides special effects, video editing creates a mental level […]

Top 5 Tips for a Multi-Camera Shoot

Performing a multi-camera shoot may seem like a good idea to save time and energy. If you use multiple cameras you can get more angles in less time. However, what we have find out in our video production services is that the more elements you add, the more complicated the process gets. Before going in for […]

Corporate Video Relatability: Realism for the Clientele

Which stories tend to stand out to you? The one about a billionaire who becomes an astronaut, or the one about a broken father trying to save his family? Probably the latter, right? It may not necessarily be your life, but it’s a life you could see yourself experiencing. And those are the stories that […]

Top 5 Tips for Music Video Production

Music Videos are one of the most visually powerful mediums in recent productions. It is the bridge between the music and the film industry, and the demand is always high for new videos. Music video productions are often the biggest way in for entry-level filmmakers. So many top Hollywood directors get their first few gigs […]

What Goes Into A Successful Corporate Recruiting Video?

In trying to gain new, experienced employees for your company, sometimes you have to get creative.  Recruitment videos serve many purposes, such as educating your audience on your company, inspiring action, and clarifying your mission.  They acclimate potential employees with your company and make the prospect of working with you seem not only attainable, but […]

Outside the Box: Film Production on a Small Budget

https://www.aslproductions.com/portfolio-item/vocativ-nyfw-2016-how-to-spot-a-counterfeit/   Whether you are a first time filmmaker, or a seasoned video veteran, one thing you are always concerned about is staying under budget. Here at ASL, we recognize the importance of our teams’ productivity. And one of the many things we’ve discovered over the years is how money constraints can actually be blessings […]

ASL Production’s MMA Interview, Collaboration with Barstool Sports and More

Check out our piece from Inside MMA on AXS TV with Luke Rockhold Hi ASL Friends, One of the highlights of our September was interviewing MMA fighter and former UFC Champion, Luke Rockhold. Check out the interview by clicking the picture above. ASL has started an ongoing collaboration with Barstool Sports. The outspoken sports brand is known for […]

RRFC INTERVIEW: Film Connection Mentor Adam Lebenstein on real-world experience, proactivity and responsibility

Film Connection mentor Adam Lebenstein is an industry veteran with a common-sense approach to training students for careers in film and video work. From a background in sports television, Adam founded ASL Productions in New York City in 2007. In the years since, ASL has grown into a thriving production company with a national clientele […]

ASL Excited About New Clients

Hi ASL Friends, It’s time to take a quick moment away from kick-off returns and quarterback controversies to see what ASL has been tackling recently. Check out our new Referral Rewards program! We are offering $500 to anyone who refers a project to us with a budget greater than $3,500 and $300 for anyone that refers a smaller job.   Follow […]

Building a Story

Your corporate video requires many different elements in order to be successful in sending the messages that you want it to.  You may be trying to be informative, relatable, or perhaps just entertaining, but no matter what you’re going for, your video must always catch and keep hold of a viewer’s attention.  There are many […]

Bringing Your Business to Life

Being professional is undoubtedly an important part of running any sort of business, but being professional doesn’t always have to manifest itself in the same way.  Though it may be considered professional to keep formal and impersonal, it’s not always the best way to acquire new customers and interest old ones.  Showing your personality, being […]

Appealing to Your Target Audience

In making any type of corporate video, you need to think about who is going to be seeing it.  The function that your video is serving, your target age demographic, and other identifying factors such as client occupation or budget can greatly affect what you choose to produce and how, so it’s absolutely essential that […]

The Benefits Of Using Drones For Your Next Video Production

Using drones to capture footage can end up really setting your company apart from the competition.  With the ability to fly to places that would be very difficult for humans to access, drone footage provides access to entirely new perspectives.  Drones can get up close and personal with scenes and events in a way that […]

Using Videos To Build Corporate Identity

The way that people choose what businesses to patronize is very similar to the way in which they choose what people they’re going to be friends with.  Just as people want friends who are reliable, trustworthy, and fun, they look for these same traits the companies that they’re going to work with.  It can be […]

Summer Has Been Hot But ASL Is Just Getting Warmed Up

Hi ASL Friends, There was plenty to read about in our previous newsletter but we still have some BIG projects to tell you about so lets get to it. ASL collaborated with Nielsen to create a highlight reel showcasing their annual Consumer 360 conference. This year, the conference was in Las Vegas and it was […]

The Importance of Pre-Production Planning

Planning a shoot is exciting.  The beauty of art and the thrill of marketing coincide in one beautiful progression, constantly being worked out and tweaked until you’re satisfied.  However, spending loads of time editing a “finished” product is far more time consuming than getting it right the first time, which is where pre-production planning comes […]

Check Out Our Redesigned Website and Lots of New Video Content!

Watch as we take you from Atrium Health to Home. Hi ASL Friends, Lots of exciting things to tell you about starting with the redesign of our website – ASLProductions.com. Please check it out and feedback is always welcomed. We had a ton going on in June. The month began on location in South Jersey […]

A Day in the Life of a Production Crew Part 2

It was dark, the streetlights were still on from the night before and the only people I saw on the street were my video production crew. It was 6:00am and we were headed to Philadelphia from Manhattan to shoot a marketing video for Atrium Health and Senior Living.

ASL Has the Scoop on Degree, Miele, and the NYCFC

Hi ASL Friends,   2016 has been a diverse year for ASL Productions so far, with shoots that span all over the map of corporate video production.    Recently, ASL took a trip to the Hamptons.  We had a shoot at the East Hamptons YMCA. There has been a lot of buzz about the re-opening and ASL was […]

A Day in the Life of a Production Crew Part 1

It was dark, the streetlights were still on from the night before and the only people I saw on the street were my video production crew. It was 6:00am and we were headed to Philadelphia from Manhattan to shoot a marketing video for Atrium Health and Senior Living.

What do 360 degree video, hip hop artist Desiigner, and ASL Productions have in common?

This year is flying by and before you know it Summer will be here. No matter how quickly your days turn into weeks, there is always time to stop and read about all things ASL. ASL New York joined our ASL Los Angeles team at the Barclays Center in Brooklyn to […]

ASL’s Sports Profile On Aaron Judge

If you haven’t heard of Aaron Judge, you must not be a baseball fan. Then again, Judge does not fit the mold of your typical baseball player. Judge, a top prospect for the Yankees, is a mountain of a man. At 6’7’’ and 230 pounds, he could easily be mistaken for a football player. Instead […]

Back at it Again with the Amazing Video Content

Hello ASL Friends, ASL Productions is back at it again! And no, we’re not wearing white on white Vans. We are producing amazing video content and are excited to share all news ASL. The month of March started with post-production, and lots of it. We shot our Degree March Madness campaign and had lots to do to get […]

ASL + Princeton Athletics

Without question, what Princeton is most known for is its eponymous Ivy League university. ASL Productions is proud to have recently taken part in several shoots at Princeton University (among other locations). Every time we are on a college campus filming athletes it, takes us back to our industry roots. Our owner, Adam Lebenstein, […]

New York Fashion Week Video Highlights

When New York Fashion Week shows up on your calendar, most people think about the clothes, the models, and the designers. Few think about all of the video production that is being produced to support and promote those staples of the fashion industry. That’s where ASL Productions comes in. For NYFW 2016, ASL […]

Reasons to Use ASL Productions For All Your Video Needs: 9-12

9. Locally Sourced – We know the local environment and we have worked with and maintained relationships with production companies just like ours across the country. So if you need ASL Productions in south Florida or ASL in Seattle or LA, or Chicago we know where to turn so you can get results just like […]

Reasons to Use ASL Productions For All Your Video Needs: 5-8

5. Experience – ASL Productions has been producing quality video content across multiple industries since 2003. We know what our clients want and we know how to deliver that want in a professional manner while easing our clients’ burden and stress. We live video production every day but if you keep reading you’ll see that […]

Reasons to Use ASL Productions for Your Video Needs: 1-4

1. Collaborators – The best outcomes on any project are the ones where we’re all working together. We help guide our clients, molding their ideas to meet their budgets, while also keeping viewer interest and engagement in mind every step of the way. We get to know our clients businesses. It’s amazing the knowledge […]

ASL Productions Recent Video Content

The last months of 2015 and first few of 2016 have brought a lot of exciting opportunities for ASL Productions. We have been producing a lot of really unique video content for companies such as American Express, Degree, Lincoln Financial and many more. Each corporate production was unique and presented a different way for ASL.…

Cigna Corporate Production Highlight Reels

ASL Productions recently created a marketing video profiling Citizen’s Bank and Cigna partnership to create a healthcare app called myCigna. ASL produces corporate video productions all the time but the opportunity with Citizen’s bank and Cigna was unique. We wanted to promote the partnership by using motion shots to mirror the active lifestyle of Citizen’s Bank’s Chief Human Resource Officer, Susan LaMonica.

We’re All About the Work Work Work Work Work

Hi ASL Friends,
Time flies when you are producing amazing video content! in February, ASL worked with brands American Express, Degree, Lincoln Financial just to name a few. We have a lot to update you on so lets get to it.

Post-Production Summary: Degree Final Four Videos

The first few months of 2016 have been loaded with new projects for ASL Productions. We have been working with companies such as, American Express, Lincoln Financial, and Degree just to name a few. Our video productions have taken us to Florida, Arizona, and California, all in the name of producing and filming corporate video content. But when the cameras are turned off and the footage gets back to the office, the work is just beginning. This is when the editing and post production team at ASL Productions gets to work.

Behind Our DCR Marketing Video

Most everyone watches television shows. But nowadays, people don’t always watch these shows when they air on the television. Oftentimes, people stream their favorite shows on their computers, tablets and cellphones after they have already aired on tv.

New Year New Opportunity for NYC Video Production

Hi ASL Friends,

As 2015 came to an end here at ASL, we took a moment to reflect on the variety of locations we shot, the video content we produced, and the relationships we made. We could only take a moment because we had a lot of work to get done in the nyc video production game!

Creating a Comedic Marketing Video from Soup to Nuts

Have you ever been scrolling through your social media feed when boom, a video advertisement for something with absolutely no pertinence to you pops up? I’m sure just about all of you reading this have experienced being mistargeted by ads.

New Year, Old Time Rock N Roll in Producing Video Interviews

Hi ASL Friends,

We hope your holiday season was filled with family, food, and fun. Here at ASL, we were rocking and rolling all over New York and New Jersey, hopping from project to project and turning out gorgeous video content and producing video interviews.

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